Which Plastic Free packaging should we go with?

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.

Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit, click here to check it out!

product development

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Comments

B

Rachel on January 12, 2020
Leaning towards A – better lists what it is and the “your” ties better to “our planet” – essentially making it a more cohesive message. Having “your” the same size as toothbrush makes “our planet” seem less important.

KJ on January 12, 2020
I like option B. It’s looks like more of a statement/ more powerful

Kate on January 12, 2020
The subtle font size difference in Choice A infers that “your” toothbrush is related to and a part of “our planet.” The message is quiet but stronger and the package still, quite evidentially, contains a toothbrush.

Lisa on January 12, 2020
I prefer B. It’s more balanced and visually appealing. Having the font size switch within a line AND between lines looks a bit messy.

Alli on January 12, 2020

Which Plastic Free packaging should we go with?

Sustainability

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