I Protect You. You Protect Me.

etee's 100% organic cotton face masks are handmade in Toronto. They are reusable and washable, and therefore do not contribute to the global shortage of masks, while providing an alternative to single use synthetic masks.

Each mask is double layered with elastic loops and a built-in pocket for replaceable filters.

Colours sent may vary.

Jen - featured above - developed the pattern (after a ton of research) and sewed the first batch of 200. She's an awesome woman and a key member of our production team. Since the Covid-crisis she's been staying home a couple days a week to help with her kids and so this sewing project helps her continue to work, while staying home.

How Effective are Cloth Masks?

There has been a lot of debate about the wearing of masks - some scientific and some cultural. The opinions vary greatly depending on the country of origin, but recently, western experts are embracing the idea of using masks. And while N95 'surgical' grade masks should be kept for front line healthcare workers, cotton masks such as these are gaining support in helping to prevent the spread of Coronavirus, particularly for people who are carrying the virus, but don't have symptoms..

"Writing last month, Adrien Burch, an expert in microbiology at the University of California, Berkeley, noted that "despite hearing that face masks 'don't work,' you probably haven't seen any strong evidence to support that claim. That's because it doesn't exist.

In fact, there is evidence of the exact opposite: that masks help prevent viral infections like the current pandemic....

"Based on the research, face masks are much more likely to help than to hurt," according to Burch. "Even if it's just a homemade cloth mask, if you wear it correctly and avoid touching it, the science suggests that it won't hurt you and will most likely reduce your exposure to the virus."

(CNN, James Griffiths, April 1, 2020)

What's more: "The Center for Disease Control and Prevention is now advising Americans to voluntarily wear a basic cloth or fabric face mask when they go out to help curb the spread of the new coronavirus.” Los Angeles Times, April 3, 2020

CARE INSTRUCTIONS: Avoid touching your mask while on your face. After use, put it directly in the washing machine and be sure to wash your hands.

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