WELCOME TO THE ETEE CLUB

Which Plastic Free packaging should we go with?

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.

 

               

 

Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

 Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit, click here to check it out!

 

product development

← Older Post Newer Post →


Comments


  • i like design A more. having “your toothbrush” bold and “our planet” smaller font seems to diminish the importance of “our planet” (‘your toothbrush is more important than our planet’). having only toothbrush bold and “your” the same font as “our planet” seems to keep “your ____” and “planet” on the same level of importance. the bolding in that case just easily identifies what the product is inside the box. that’s why i prefer A. it puts customer needs and planet needs on more equal footing.

    Jason on
  • A looks ‘cleaner’ and a bit sharper to me.

    Alex Czurylo on
  • I like A

    Stella on
  • I prefer A. I like that it emphasizes toothbrush

    Tiffany Rupp on
  • B – it plays up the individuals’ role to support our joint role

    Karen on


Leave a comment

Please note, comments must be approved before they are published