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Which Plastic Free packaging should we go with?

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.

 

               

 

Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

 Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit, click here to check it out!

 

product development

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Comments


  • I like B better. Not too preachy.

    Liz on
  • I like both A & B but for different reasons.
    - As mentioned in some posts, the different font on the same line looks less professional while it clearly sends the message that this is ‘your’ toothbrush.
    - Also mentioned previously, the ‘your’ in the same font as ‘out planet’ ties together the message very simply.
    Here’s where I’m going out on a limb: saying that this is ‘your’ product and then ‘our’ planet, can come across with a negative tone. The phrase can infer that the product may belong to the individual, but the planet belongs to someone else. Personally, my preference would be that the planet is mine, as well. Hence, the product would read:
    “Your toothbrush, your planet”
    This sends a more personal message that we, as individuals, are also personal stewards of our planet and that it begins with us and moves outward.

    cynthia lynch on
  • I like A
    (I didn’t notice the difference right away Rose-so don’t feel bad. Look at the word “your”).

    KIm on
  • Definitely B!

    Clare on
  • B.

    Kristina Ketelsen on


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