Which Plastic Free packaging should we go with?

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.

Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit, click here to check it out!

product development

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Comments

I prefer B!

Gabrielle on January 12, 2020
Is this the side of a cardboard box we are seeing, which will contain the toothbrush?
A
It labels it as a toothbrush, & then the other words are the modifiers that indicate it’s care for the world.
B makes less sense.

Aari on January 12, 2020
Definitely B. The readability is significantly higher on B because the font size doesn’t jump back and forth. Also, I don’t think it is too preachy. (Although you will probably get lots of comments about it being preachy now that you have planted that seed. Make sure your questions aren’t too leading. ) I actually think that it sounds more congratulatory. I have purposefully make this choice because I care about the planet and now you are playing to my intrinsic motivation and positively reinforcing the choice that I have made. 👏

Jenny Minke on January 12, 2020
A

CC on January 12, 2020
I think I like A better bc the message is more subtle and it looks like a label saying “toothbrush” but then it has the environmental message as well.

Kem on January 12, 2020

Which Plastic Free packaging should we go with?

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