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Pods, Sheets, Tabs, or Powder?

November 18, 2020

One of my earliest childhood memories is running to help my mom with the laundry. I loved having the responsibility of scooping out the blue-flecked powder detergent from the big cardboard box and ...

FACE MASKS | The Inhale Dilemma

November 5, 2020

Have you ever tried blowing out a candle by ‘sucking’ air in?  Can’t be done, right?  It’s much easier to expel a flame by blowing out.   The same is —kinda—true of spreading the Coronavirus.  In ...

Face Masks: The Conversation We SHOULD Be Having

August 25, 2020

It is estimated that the use of single-use plastic has gone up 250-300% in the United States since the pandemic started. As PPE equipment starts littering beaches and waterways, the disposable mas...

Foaming, Liquid or Bar Soap? (Which One's Right For You?)

August 13, 2020

Before COVID, Mandy (my wife) and I felt a little dirt under the fingernails was a good thing.  Of course we encouraged our kids to wash their hands when necessary, but we never considered the glo...

Reusables are safe during the pandemic

July 17, 2020

As COVID-19 spread across the country, so did rumours that single-use plastics were safer than reusables. Bringing my own bags into the grocery store, I was told “Sorry, I’m going to have to bag yo...

PLASTIC FREE JULY SALE

July 16, 2020

PLASTIC FREE JULY is an annual global movement that aims to raise awareness of plastic pollution and encourage us all to make a commitment to reducing waste.   So this year we're planning a big sa...

Would You Support This Brand?

July 7, 2020

Stephen Mitchell is a character - a big, friendly guy with a ton of personality.  I first met him in our Oshawa factory where he raised the vibration of everyone in the place.   I loved his spirit...

Can Face Masks Stop the Second Wave?

June 26, 2020

Some countries have been devastated by Coronavirus, while others have gotten off lightly. Why? According to a recent study :  "In countries with cultural norms or government policies supporting p...

Plastic Rain?! What is it and What Can We Do About it?

June 24, 2020

What is Plastic Rain? Take a step into the backcountry - the pristine lakes & rivers of the east, the mountains of the west or the tundra of the north - and the naked eye will show you untouch...

What Do You Use to Wash Your Face?

June 16, 2020

92% of women use facial cleansers on a daily basis, and the overwhelming majority come packaged in plastic.  Yikes! We'd love to change that, but we need your help! So tell us, what's your daily c...

6 Lessons We Learned From the George Floyd Protests

June 9, 2020

Since reaching out about how we can stand in solidarity with Black people, we got a ton of feedback, had some awesome conversations and listened to some concerns that this was a PR trick or 'token...

Black Lives Matter

June 5, 2020

We stand in solidarity with black people around the world.  And we want to do more to help, but we’re not sure how.   We’ve spoken with some of our African-Canadian teammates and they’ve told us o...

Chewpaste Giveaway!

June 4, 2020

Hey team, You know the drill, just put your answers in the comments below for your chance to win a 'smile care' gift set.  It includes 1 month's supply of chewpaste 1 bamboo toothbrush (with remov...

Is Silicone Better than Plastic?

May 29, 2020

In the past few years silicone has entered the ring as the new saviour to plastic.  Here's why: BENEFITS Unlike plastic, there isn't any evidence that it leaches hormone disrupting chemicals into...

Mom Love Contest!

May 8, 2020

Watching Mandy (my wife, pictured here with our son Hucky) take on motherhood over the past 5 years has been a site.  She is a force.  Researching, reading, engaging and playing.  It came natura...

What Mask Filters Should We Sell?

May 8, 2020

As you probably know by now etee stands for everything touches everything else.  Our goal is that all our products come from the earth and return to the earth, meaning biodegradable, eco-certified...

How to Properly Wear a Face Mask

April 12, 2020

Okay, you've got yourself a face mask... now what? I know what you're thinking: "you just put it on and out you go, right?" Not quite. Fortunately for us, as soon as we started our 'buy one <...

Should We Make Organic Cotton Face Masks?

April 1, 2020

Here's the situation.  Coronavirus is in full swing and the tools we have to 'flatten the curve' - slow the rate of infection - are evolving. This is what we know for sure: Hand hygiene is essenti...

How effective is bleach as a disinfectant?

March 21, 2020

Christmas of 2018 was awful. Everyone in our house got sick with the stomach flu, and it was not pretty.  This winter Mandy and I were determined not repeat that nightmare and so she cracked open ...

Soap vs. Hand Sanitizer

March 19, 2020